While customers can forgo machinery, the same can’t be said about the production process. Currently, the capsules are only available in boxes of 15 on the 3commas Coffee website / Image Credit: 3commas Coffee
Instead, the company prefers positioning itself as a capsule coffee that doesn’t require the use of a machine. However, Ric would rather not call it instant coffee because he believes people associate that with cheap and bad quality tastes. Somewhere between instant and capsuleĮssentially, 3commas Coffee sells instant coffee packaged in a capsule. The marketing and community engagement is outdated,” he claims.ģcommas Coffee was thus created to go against the grain. Each capsule contains three grams of fine processed coffee powder that can be blended with water or milk at any temperature / Image Credit: 3commas Coffee He believes the younger generation have stopped using brands from monopoly companies such as Nestle, which shelters brands such as Nescafe and Starbucks’ packaged coffees. Its founder, Ric Ye, said that the instant coffee scene has been stagnant for far too long.
No, they want instant coffee to be sexy and fun, according to its website. Last year, I, too, got into Moka pots and pour-over coffees after watching one too many James Hoffman videos on YouTube. Still, I find myself reaching for the simple instant coffee whenever I want something quick and easy.ģcommas Coffee doesn’t want instant coffee to just be quick and easy, though. Home cafes have become more popular than ever thanks to the pandemic leaving us homebound for the better part of the past two years. Coffee-making has been changing a lot in recent years.
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